Project Name: Design Management

Duration: 2 week

Area: Product Design Management

Targeted Audience and Market size
  • The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in it. One of the top five countries for mobile gaming in the world, the industry is already worth over $890 million. And with the demand for games on an upward curve, the country now has more than 250 game development companies, up from a mere 25 in 2010, with at least two startups coming up every month.

  • Rising smartphone users created a stable marketplace for mobile gaming sector, as users are constantly on the lookout for new forms of entertainment

  • With smartphones making gaming so accessible, Indian users have reported spending 34% on mobile games monthly; A survey of 3,500 Indian smartphone users revealed that Indian gamers are more likely to invest in virtual games which translate into 34% of Indian gamers purchasing mobile games on a monthly basis.

Product: Gaming Accessories for smartphone (Cheap + Accessible)

Material: Cardboard and electronic sensors

Taking inspiration from the success of Nintendo Switch over other competitors
E-commerce strategy
Targeted Ads for promotion

Developer Collaboration

  • On product Promotions

  • Other exclusive feature supports


Cheap is Good for Customer and Good for Company

Planned Obsolescence

Planned obsolescence, or built-in obsolescence, in industrial design and economics is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete (that is, unfashionable or no longer functional) after a certain period of time.