Project Name: Design Management
Duration: 2 week
Area: Product Design Management
Targeted Audience and Market size
The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in it. One of the top five countries for mobile gaming in the world, the industry is already worth over $890 million. And with the demand for games on an upward curve, the country now has more than 250 game development companies, up from a mere 25 in 2010, with at least two startups coming up every month.
Rising smartphone users created a stable marketplace for mobile gaming sector, as users are constantly on the lookout for new forms of entertainment
With smartphones making gaming so accessible, Indian users have reported spending 34% on mobile games monthly; A survey of 3,500 Indian smartphone users revealed that Indian gamers are more likely to invest in virtual games which translate into 34% of Indian gamers purchasing mobile games on a monthly basis.
Product: Gaming Accessories for smartphone (Cheap + Accessible)
Material: Cardboard and electronic sensors
Taking inspiration from the success of Nintendo Switch over other competitors
Targeted Ads for promotion
On product Promotions
Other exclusive feature supports
Cheap is Good for Customer and Good for Company
Planned obsolescence, or built-in obsolescence, in industrial design and economics is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete (that is, unfashionable or no longer functional) after a certain period of time.